Seller's Guide

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing could lead to receiving less than what your home is worth. Of course, underpricing has been a very successful and commonly used strategy in our red hot market of 2020-2022.  With the concept being that the low price captures interest and the competitive market conditions cause buyers to bid against one another driving the price much higher.  However, such pricing strategies are very market condition dependent and will only be effective under certain conditions as they carry fundamental risks.  There are various strategies that work best under different market conditions.   Additionally, the condition of your home with impact how you price it.  What small or large repairs and projects will add value, if any?  What would be the price "as is" vs after some work has been done to improve it?  Working with a real estate agent is the best way to determine the right selling price for your home.  An agent with experience can determine what other comparable homes are selling for, evaluate the current market, determine what sort of return various improvements will bring and make suggestions with regard to the best strategies at that time.

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks when momentum is most important.  

Additionally, I would discuss the pros and cons of marketing your property off-market prior to, or instead of, the traditional MLS route and whether that is a good fit for your circumstances.  As a verified member of the Top Agent Network, an exclusive networking group made up of the most accomplished real estate professionals in the County, I have access to off-market options that provide my clients with a competitive edge over the greater agent community.

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. I will create a timeline with important due dates that will include the release dates for any contingencies such as Inspections, Loan and Appraisal. In some cases, your home may need to be formally inspected and appraised. In other cases, if there aren’t any contingencies, it may just be a waiting game for the buyer's loan to fund. My team and I will make sure everything is in order from a contractual and organizational standpoint. About a week before the closing date, we will call the title company handling the transaction to make sure everything is ready to go and schedule your signing.  If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.